Almsgiving for Lent: A TV Ad Nails the Message of Giving Back

State-Farm-Neighborhood-Volunteer-Alms-LentIt’s amazing how a secular ad agency can sometimes nail an essential tenet of Christianity, without necessarily meaning to do so.

We all want to help, and we’re bombarded with messages about helping — and during Lent especially, we’re commanded to give alms — but at what point do we actually reach out a hand to our fellow creatures?

Kudos to State Farm Insurance for summing it up in one short, heartfelt video, set to Joy Williams’ cover version of “Don’t Let Me Down,” by the Chainsmokers.

It’s a great reminder of the power of sound and images to touch the heart and the mind.

We also did a little video about Lent:

Image: Courtesy State Farm Insurance

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