Once again faith based films proved their audience potential. War Room, the latest film by Alex Kendrick (Courageous and Fireproof) earned the first place box office spot on Friday night and came in second, just behind Straight Outta Compton in the overall weekend draw.
The film, released by Sony/Tri-Star, is unapologetically Christian. They draw on the audiences established with the Kendrick brothers’ previous films such as, Fireproof and Courageous. An African American family strives to rebuild their life together through prayer, supporting the famous Family Theater tag line, “The Family that prays together, stays together.” The filmmakers delivered a film to feed an audience hungry for content that has meaning and hope. They wisely released the film in a down time when there are few other great films competing for attention.
I have heard that a significant portion of the weekend’s take was from pre-sales, congregations ordering large blocks of tickets. The real test of the film’s strength will come in the stats for the second and third weeks of release. Will more people go to see it or did the whole Christian audience go last weekend?
Still this film with no brand name actors and a three million dollar budget brought in $11 million. It is hard to imagine that it will not do at least $15 million domestic. Those results are encouraging for us and for other family and faith friendly filmmakers.