Back in July, “Touched by an Angel” star turned producer Roma Downey announced that her LightWorkers brand would be launching a new platform, featuring “original video series, compelling editorial and thoughtfully curated content,” intended to uplift and entertain.
Here’s the video, shot at Downey and Burnett’s Malibu home:
Now, it’s here (actually, click here).
So, what’s it all about?
From my inbox:
LightWorkers.com has a robust offering of emotional, shareable and impactful content that highlights entertainment, lifestyle, faith and family. The content, social media and real-life activations aim to offer visitors achievable ways to make positive changes in their communities, both online and off. It will also create new advertising and sponsorship opportunities for brands, including video franchise sponsorship, custom branded videos and original branded series that align with a shared mission of doing good.
LightWorkers.com already has a hit with “37 Seconds of Good News” which spotlights ordinary people doing extraordinary things in this world. Originally launched on social media, the series has already surpassed 21 million views on Facebook. LightWorkers.com will also showcase a wide range of content from new and established personalities, including bestselling author Michelle McKinney Hammond telling it like it is in advice series “Tough But Fair”; Brooklyn Wagner, who brings her blunt and boisterously random perspective to “Welcome to Brooklyn”; and Julianna Strickland and Natasha Feldman who’ll take your thoughtful gift-giving game to the next level with “Giftable.” There are also moving profiles of athletes and influencers in our premium docuseries “I Struggle. I Rise.” and celebrity interviews with friends of the LightWorkers family – Van Morrison, Jeff Probst, Cindy Crawford, Ali Landry, Niecy Nash, Brooke Burke and more – opening up like never before about how they’ve persevered through challenges in their own lives.
“LightWorkers has sparked a movement on social media, where we’ve been able to engage across different platforms sharing positive messages of hope and encouragement. We need these inspirational messages now more than ever,” said Downey, President of LightWorkers Media. “My motto has always been that it’s better to light one candle than to curse the darkness. My hope is that LightWorkers.com will invite others to do the same, inspiring them to shine their own light within their communities to remind us that there are good people doing extraordinary things everywhere.”
Talking to the Los Angeles Times, Downey explained how the idea began — and can’t we all relate to her answer?
Downey said she came up with the the idea for LightWorkers.com after being overwhelmed by negative stories while watching the news. The former “Touched by an Angel” star wanted to create a site to highlight people who were doing good in the world, she said. The company started testing the idea with 37-second videos highlighting heartwarming stories, such as a community in India that set up a fridge offering free food to the poor. Those clips garnered more than 20 million views, bolstering the company’s confidence in the concept.
“I have worked on big epic productions, and I believe this is the future,” Downey said. “I’m very excited to be ahead of the curve on this.”
So, congratulations from all of us at Family Theater Productions to Downey, Burnett and everyone at LightWorkers. As Downey says in the introductory video, “Be a LightWorker, and shine a light. Together, we can make the world a better place.”
Image: Courtesy LightWorkers/MGM
Learn more about Family Theater Productions’ upcoming, new and vintage productions as well as our Hollywood Outreach Programs; and, of course, you’ll find us on Facebook. Visit our YouTube and Ustream Channels for our contemporary and classic productions.