‘This Is Us’: Scores Super-Bowl Slot and Christmas Special (UPDATED)

NBC’s hit family drama “This Is Us,” already renewed for two more seasons, is taking its place as a celebrated centerpiece of the network’s fall and winter schedule.

For its sophomore season, the Christopher Award-winning “This is Us” — which simultaneously focuses on young marrieds Jack and Rebecca Pearson (Mandy Moore, Milo Ventimiglia) and their triplets during the ’80s and beyond, and on the siblings (Sterling K. Brown, Chrissy Metz, Justin Hartley) as mid-30s adults — is moving from Tuesday to Thursday night, perhaps in a bid by NBC to revive its “Must-See TV” tagline.

From Variety:

“If there is one show we could move it would be this one,” explained NBC entertainment chair Bob Greenblatt of the show’s move to 9pm on Thursdays during a conference call with reporters. “There is a case for keeping the show where it was. It’s a little risky, but there’s a bigger case for redoing Thursday nights.”

UPDATE 5/30/17: NBC has changed its mind, moving “This Is Us” back to Tuesdays, at 9 p.m. ET/PT.

The drama is also being given the plum post-Super Bowl slot on Feb. 4, 2018. But, being moved to Thursdays also means that there will be interruptions in the schedule for Thursday-night NFL games. Since the Pearsons are Pittsburgh Steelers fans, Greenblatt said to Variety:

“There will hopefully be some Pittsburgh Steelers games in there,” said Greenblatt,” since the team factors into the show. “I’d love the Steelers to go to the Super Bowl.”

There’s also going to be a Christmas episode to airing during the holiday season, followed by another schedule interruption in February for the Winter Olympics.

Despite all this, NBC seems all in on this emotional, touching, family-centered show, which seems to melt even the stoniest of TV-critic hearts.

The fact that it’s on NBC is confusing me to no end.

The show is great, but it’s so unlike anything NBC has picked up in recent years — but it does follow the network’s success with two faith-friendly Dolly Parton Christmas movies. And now, the Peacock network is doing a live version of the musical “Jesus Christ Superstar” in the spring of 2018.

Is NBC having a come-to-Jesus moment? I doubt it, but something’s up. Whatever it is, I hope it keeps on going.

Surprisingly though, it doesn’t appear that the other broadcast networks have rushed to develop more multigenerational family dramas in the vein of “This Is Us.”

I recently ran into a friend who spent many years in a senior PR position at another network, and she said, “They think it’s a fluke.”

Well, if we want more positive, heartwarming shows like “This Is Us,” we may have to be a little more vociferous in convincing TV execs that it’s not.

Related stories:

NBC’s ‘Dolly Parton’s Christmas of Many Colors: Circle of Love’ Airs Wednesday

NBC to Do ‘Jesus Christ Superstar’ Live Musical in Spring 2018

Christopher Awards: ‘Hacksaw Ridge,’ ‘This Is Us,’ Dolly Parton and More …

What ‘This Is Us’ and Jack Teach Us About Fatherhood on St. Joseph’s Day

Image: Courtesy NBC

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