We at Family Theater Productions have watched the growing demand for family content across almost every media platform. You Tube is the latest media company to recognize the need for family content and so the potential for wider audiences. USA Today reports that You Tube is prepared to launch a kid friendly App on February 23, 2015.
USA Today quoted the project’s group product manager, Shimrit Ben-Yair: “Parents were constantly asking us, can you make YouTube a better place for our kids,” He further noted that family-friendly fare is a booming business on YouTube. “(Year over year) we’ve seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it’s more like 200%.”
The App will feature curated content just for small children with filters to keep them from seeing scary or more adult material. The Wall Street Journal reports that the App will have content from favorites like Thomas the Train and Sesame Street It reportedly will also allow parents to follow what their children watch and to set timers on the use of the App. You Tube opens up for itself a new market to the youngest audience members, getting them while their young to be lifelong users of the site.
Initially the App will only be available for Android devices, but it is expected that there will be an Apple friendly version available sometime in future.